The game enables brands or products to put promotions inside their game, either in an unobtrusive way or as an advertisement pennant. Ward of how agreeable the game is will decide how the brand is seen, which means if the game isn't entirely pleasant the buyer may subliminally have a negative frame of mind towards the brand/item being promoted. In-Game advertising is characterized as "incorporation of products or brands inside a digital game." How a customer collaborates with online video advertising can boil down to three phases: Pre consideration, consideration, and behavioral decision. There are numerous factors that exist in whether brands are fruitful in their advertising of their image/item, these being: Type of game, specialized platform.