Which individual buyers interact with others on a social dimension and utilize different media stages to make new encounters, new types of media and substance that associate us socially, and to other buyers as well as to the corporate makers of media in manners that have not been as promptly open before. The collaboration between multiple media industries, and the transitory conduct of media audiences who might go anyplace looking for the kinds of entertainment encounters they wanted". Be that as it may, media convergence happens on technology, content, shopper, business model, and the executives level. Media convergence alludes to the merging of both old and new media and can be viewed as an item, a framework or a process. Jenkins states that convergence is, "the stream of substance over multiple media stages.