Two examples of this are Star Wars and The Matrix. Both are films, but at the same time are books, computer games, kid's shows, and activity figures. Media convergence necessitates that media organizations rethink existing presumptions about media from the buyer's point of view, as these influence marketing and programming choices. Media makers must react to recently enabled customers. Branding empowers development of one idea, rather than the production of new ideas. On the other hand, doubtlessly equipment is instead diverging while media content is converging. Media has formed into brands that can offer substance in various structures. With multiplication of different media stations and increasing versatility of new telecommunications and computing innovations, we have gone into a time where media always encompasses us.