Every medium has different highlights and qualities. Initially, internet, the new medium, controls all type of information – voice, data and video. Second, the old direction on the old media, for example, radio and Television, accentuated its control on the shortage of the stations. Internet, then again, has the boundless limit, because of the start to finish structure. Convergence has likewise raised a few discussions about characterization of certain telecommunications services. The rating framework manages its conveyance to the audience. No substance is controlled in the telecommunication on the grounds that the substance is viewed as private. As the lines between data transmission, and voice and media transmission are dissolved, controllers are looked with the undertaking of how best to group the converging portions of the telecommunication division. Bogle senior convinced the whole industry to pay 0.1 percent collect on all advertising and the cash was utilized to offer expert to the Advertising Standards Authority, which wards off the administration from setting lawmaking body in the media industry.