Digital Media and Convergence

 With convergence, lines are obscured as organizations enhance outside of their original markets. For instance, mobile services are increasingly a vital piece of the automobile,  synthetic compounds organizations work with agribusiness. Media organizations act like telcos and the other way around; retailers act like financial services organizations and the other way around; beautifying agents organizations work with pharmaceutical organizations; and more. Gadget producers move music, video and books; book shops move toward becoming buyer gadget organizations; hunt and advertising organizations move toward becoming telecommunications organizations.

Another example is the convergence of different kinds of digital substance. Organizations are crossing customary limits, for example, equipment and programming to give new items and new wellsprings of competition. Beforehand stand-alone items are being combined onto a similar stage, creating half breed items in the process. Here, the Internet fills in as the intermediary, especially through its interactivity instruments and long range interpersonal communication, in request to make one of a kind blends of items and services by means of flat integration.