In the 1990s a verifiable and frequently express supposition was that new media was going to supplant the old media and Internet was going to supplant broadcasting. Gilder trusts that computers had come not to change mass culture but rather to obliterate it. In Nicholas Being Digital, Predicts the crumple of communicate networks for a period of tight casting. The new media organizations asserted that the old media would be retained completely and totally into the circle of the emerging advances.
The PC industry is converging with the television industry in a similar sense that the automobile combined with the steed, the TV united with the nickelodeon, the word-processing program merged with the , the CAD program met with the drafting board, and digital desktop publishing met with the Linotype machine and the letterpress." He additionally recommends that no administration control can break the media aggregate. "The solid domains of broad communications are dissolving into a variety of cabin industries. Notwithstanding when a similar association promoted the two items, these were sold and adjusted independently. Communication networks were intended to convey different sorts of information independently. Subsequently, the likelihood of audience interactivity morphs the passive audience into a drew in audience.