These online advertisements give the brand/business alternatives and decisions. The principle preferred standpoint of video advertising is that it upsets the survey involvement of the video and therefore there is a trouble in endeavoring to maintain a strategic distance from them. Post-move advertisements were appeared to have better brand acknowledgment in connection to alternate kinds, where-as "promotion setting congruity/confusion assumes an important job in reinforcing promotion memorability". The frame of mind towards the advertising additionally considers the message appeared well as the mentality towards the game. As far as Integrated Marketing Communication "mix of advertising in digital games into the general advertising, correspondence, and marketing strategy of the firm" is an important as it results in a more clearness about the brand/item and makes a bigger by and large impact.