Determines convergence culture to be the stream of substance over multiple media stages, the collaboration between multiple media industries, and the transient conduct of media audiences who will go anyplace looking for the kinds of entertainment encounters they need. It turns into a story told in the motion pictures as well as in enlivened shorts, computer games and comic books, three different media stages. Fan films, dialog gatherings, and internet based life pages likewise shape, expanding The Matrix to different online stages. Trans media storytelling is defined by Jenkins as a process "where integral components of a fiction get scattered efficiently over multiple conveyance channels to create a bound together and coordinated entertainment encounter. In a perfect world, every medium makes its own remarkable commitment to the unfolding of the story". Convergence culture introduces new stories and contentions from one type of media into many. The convergence culture is an essential factor in trans media storytelling.